The Corporate Cake That Changed My Mind

One afternoon we had a business call and ask for “just a small cake.”
No theme. No colors. No instructions.

So we asked one question:

What are you celebrating?

There was a pause.

Then she said,
“We almost lost the company last year… today we didn’t.”

We designed something clean, elegant — not loud, not playful. Calm. Intentional. Respectful.

When they picked it up, she got quiet and said,
“This feels right.”

That’s when I realized — the best cakes don’t impress people.

They recognize the moment.